Rosemary Bray wrote about how she wants to be mad at Sir Mix-A-Lot but she’s too busy laughing at him. A piece by Lisa Jones about Minneapolis and Prince.
There was a Bonz Malone piece on baseball hat brim etiquette. Van Meter: The opening essay was by Greg Tate on the year in hip-hop. A few weeks later, the name of the magazine was changed to Volume. So I thought, “Well, I can either get stuck writing a hip-hop column in the back of Spin magazine or I can be part of the launch of a Quincy Jones magazine - at the time, I think they were calling it Noise. He said he liked my writing, Quincy Jones liked my writing. Scott Poulson-Bryant ( senior editor/writer, 1992-96): I got a call from Jonathan. And went on and on and on and on.įrom left: Rapper Treach of Naughty by Nature on the cover of Time Warner’s August 1992 test issue of Vibe Snoop Dogg on the first official issue of the magazine, which was published in September 1993. Because everybody was worried it was a fad. Gil Rogin (f ormer corporate editor, Time Inc.): Sandow wrote this 11-page memo about whether Time Warner should start this magazine about hip-hop. And he says, basically, “What the fuck are we going to do? We have a deal with Quincy Jones that says he can do anything he wants to do. Greg Sandow ( former music editor, Entertainment Weekly): I get a call at my desk from Gil Rogin, one of the top three editors at Time. He said, “If you got any ideas, give it to me.”
Quincy Jones ( record producer/entrepreneur): Steve Ross said the “synergy” was not working quick enough for the Time Warner people. But the two very different business cultures - hip Warner and stodgy Time - weren’t blending. Two years earlier, Ross had executed the world’s first media megamerger, combining the record companies and film studios of his Warner Communications with the behemoth magazine and book publisher Time-Life to create Time Warner. In 1991, Steve Ross - the man whom Quincy Jones called his “guru” - called on the vaunted music producer for help.
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